CEO
Days worked per week: 4 including 2 ‘home office’ days
Karen is the charismatic CEO of social enterprise Belu, the UK’s most ethical mineral water brand that gives all profits to WaterAid. Karen joined in 2009 as Marketing Director on a part time basis, and in 2010 was promoted to transform the campaigning brand into a profitable business. Now available nationwide, and served in Le Manoir aux Quat’Saisons, Fifteen, Cafe Rouge and Zizzi, Belu has donated £249,100 of profits since January 2011 and has achieved prestigious CoolBrands status. A four day week gives Karen the space she needs to fit in ‘everything’, including family, hospital appointments (she has Type 1 diabetes) and horse riding. She advocates flexible working; her staff are encouraged to work from home and a third work part time.
