Our two-year Change Agent programme has trialled an innovative, systemic approach to widening access to flexible options – and it’s working.
By Emma Stewart, Co-Founder of Timewise
It’s well established that maternal worklessness is a core factor behind child poverty – and that flexible working helps parents and carers work. So, two years ago, the Scottish Government took the decision to join the dots, commissioning Timewise to improve access to fair flexible work for parents and carers, as part of their Tackling Child Poverty Delivery Plan.
Having carried out a feasibility study, we concluded that the only way to have the broad impact that the government required was to take a systems-led approach. There were already a range of labour market support services being offered to both jobseekers and employers, so we felt the most sensible route was to equip the intermediaries to advise on flexible working.
The result was Fair Flexible Work for Scotland, a two-year programme through which we created a network of Change Agents from 70 intermediary organisations (including recruiters, enterprise agencies and local authority employability teams), and trained them up to offer the right support. We also connected them to a range of wider experts on flexible working, including the Scotland-based Flexibility Works.
For employer-facing intermediaries, our focus was on how to help businesses adjust to new ways of working (including hybrid) and upskilling hiring managers to create better flexible jobs. For those who were jobseeker facing, we explored the best way to deliver advice for people (particularly parents and carers) on finding quality flexible work.
We achieved this through a series of interactive workshops and a toolkit of resources, as well as access to follow-up clinics tackling specific challenges and opportunities. We backed these up with up-to-the-minute data on the jobs market, via a new Scotland Flexible Jobs Index. And we also provided practical masterclasses directly to over 600 employers, offering clear guidance on how to improve their flexible working offer.
So, did it work? The answer is a resounding yes, across a variety of measures.
Initial feedback showed that we have succeeded in equipping our Change Agents to incentivise and support action on flexible working. Highlights include 80% saying they have a better understanding of how to influence employers to enable a fairer, more successful approach to hybrid working, and 76% strongly agreeing that “I am motivated to take action to ensure fairer access to flexible work by more people.”
We’re also pleased to note that the system is already becoming hardwired into how people operate; for example, Scottish Enterprise advisers now ask that any jobs created as a result of their business growth grants are advertised as flexible from day one.
And there’s qualitative evidence of emerging changes in approach from both employers and individuals, with even traditional employers such as the Scotch Whisky Association now offering a range of flexible arrangements for existing and prospective staff.
So what’s the secret of this programme’s success? Certainly, the participants feel that there is real value in this kind of collaborative approach, which brings together stakeholders from both the public and private sectors. And the systemic way the programme has been designed also makes it easy to share what works and scale up its impact.
The Scottish Government agrees too. This approach – supporting labour market intermediaries to not just advocate for, but provide, practical support on flexible working – is a key factor in encouraging Fair Work in Scotland. And, as the Fair Work Criteria now includes a specific request for companies accessing any government funds to offer flexible working from day one, it’s more relevant than ever.
Employers are (rightly) being asked to deliver on metrics around employability, inclusion and wellbeing, but they don’t always know where to start. This model doesn’t just set expectations; it also provides support, building systems capability that can then be maintained and rolled out more widely through existing intermediaries
So we’ll continue to monitor the impact of the support provided by this new network of Fair Flexible Work Change Agents, to build evidence of the effect it has on unlocking a better quality flexible jobs market, and the impact this has on tackling child poverty. And having proved the concept in Scotland, we’re now keen to replicate it elsewhere in the UK. We’re currently discussing it with some local and combined authorities in England, and are keen to get cracking; we’ll keep you posted.
Published September 2022
