Media coverage suggests employers and employees are poles apart on WFH. Is this inevitable, or is the reality more nuanced? And how should you respond?
Ever since the final lockdown ended, some business leaders – and even government ministers – have been popping up to insist that the WFH era is over. From the Goldman Sachs CEO who described WFH as ‘an aberration that we’re going to correct as quickly as possible’ way back in May 2021, to the June 2023 announcement by Google that they will be tracking in-office attendance, the sense from the media is that employers want everyone back in for the majority of the week.
And the narrative around employees’ views seems to suggest that they’re in the opposite camp – that they are determined to hang on to their WFH arrangements and, as with 30,000 Amazon USA employees, fighting back when employers try to change them.
The impression given by all this coverage is one of employers and employees being poles apart; of companies having to get tough to get what they want, and employees digging their heels in. But is internal warfare around WFH and hybrid really inevitable – or is there a way to make these arrangements work for everyone?
The first thing to note is that WFH is neither all good or all bad; it creates challenges and benefits for both employers and employees. The lack of commute and home environment can boost wellbeing for some, but leave others feel isolated. Having peace and quiet to get your head down can be beneficial, but the accompanying email overload less so.
Similarly, while WFH allows companies to recruit employees from a wider geographic area, or employ great candidates with health conditions that require them to stay at home, it also makes it harder to create connections and build relationships.
But, as all organisational leaders know, change happens in stages, and involves careful management of the transition from old to new; ‘It’s too hard’ isn’t a reason to stop trying. And going back to the pre-pandemic, ‘everyone in’ approach just won’t wash in today’s tight jobs market.
In a June 2023 CIPD report, 53% of employees said remote working is key when looking for a new role, and 46% of employers said the number of people wanting to WFH has increased over the last 12 months. The same report also noted that 38% of organisations say that more home/hybrid working has increased productivity (compared to 13% who say that it has decreased) and that 38% of employees think that working from home or in a hybrid way makes people more productive.
The implication is clear; offering the option to work from home, for at least part of the week, is likely to encourage people to join your company, stay there longer and thrive while they’re there. But these benefits will only materialise if you get the implementation right. And for that to happen you need to avoid the battles, and go for a balanced, team-led approach that brings everyone with you.
The starting point is to remember that any arrangements have to work for both the individual and the team. It’s not realistic to try and give everyone exactly what they want – and that’s OK. Instead, prioritise collaboration; setting some company-wide principles, and then devolving implementation to individual teams, is more likely to create workable solutions.
Additionally, as we identified in our research, Beyond the Hype of Hybrid, there are three core areas that organisations should focus on when exploring WFH and hybrid options: upskilling leaders and managers; enabling connections and cultural cohesion; and ensuring fairness and inclusion. Getting these right is critical – and will help you make sure that employees get the choice and autonomy they want, within a framework that works for the organisation.
And it’s important not to take some of the myths that are floating around at face value; for example, the concept that all new joiners want to work in the office and all parents want to WFH, or that the office is the only place where creativity can thrive. Be clear about what the office is for, and use this as your base to work out how and when people should use it.
All of this makes sense, of course; but it can still be hard to stand out against a prevailing narrative. For example, if you’re in a sector like finance, in which some loud voices are calling for an end to WFH, it can feel all the harder to go your own way. But that is exactly what one of our clients, Phoenix Group, the UK’s largest long-term savings and retirement business, has decided to do.
Having implemented homeworking during the pandemic, and subsequently taken part in our Flex Positive Programme, the leadership team are adamant about continuing with a hybrid approach as part of ‘Phoenix Flex’ approach. They want to support a truly inclusive workforce, enabling people to work in a way that allows each colleague to perform to their best. With an approach that puts customers and colleagues at the heart of all flexible working patterns, Phoenix believe that it’s a framework for flexibility that looks at where, when and how you work, and offers everyone the best possible experience and balance. They are proud of their approach and are working to increase flexibility further.
Or to put it in their words, “We’re paddling our own canoe.”
And that, in a nutshell, is what needs to happen. Instead of getting overexcited about the brilliance or awfulness of WFH, employers and employees need to work collaboratively to explore the options, and find ways of working that work for everyone. In today’s environment, going backwards isn’t really an option; the answer is to go forwards, together.
Published July 2023
