Michelmores saw how the pandemic changed their working arrangements, with most staff working from home, and were keen to explore a range of options to continue to support, retain and attract staff going forward. Here’s how we helped to identify the best approach and set them apart from other law firms.
Michelmores, an all-services law firm with 450 staff and offices in Exeter, Bristol, London and Cheltenham offers agile working (a combination of working in office and at home) to all staff, where possible in the role. Prior to the pandemic, Michelmores had many individual flexible arrangements and sought to accommodate staff requests when possible.
During the pandemic, during which almost all of Michelmores’ staff worked from home, HR and the senior partners foresaw that they would need to re-imagine the workplace once the return-to-office started. It was difficult to know what the range of options should be and to anticipate their implications. They wanted support in developing new ways of working and to engage staff in the process.
Michelmores came to Timewise looking for an expert view, the wider context of what was happening in the greater labour market and thoughts on how to plan ahead. Colette Stevens, HR Director at Michelmores, says: “Timewise have a real depth of understanding of all the different flexible working options, what the implications would be of pursuing them and a strong commitment to understanding Michelmores’ needs, context and ambitions. Timewise gave us a framework and process within which to explore ideas, challenge thinking and think about different options.”
Timewise convened a working group, made up of Michelmores’ Managing Partner Tim Richards, HR Director Colette Stevens and other senior partners. This team developed the firm’s Agile Working framework with Timewise’s input and guidance. Fairness sits as a core principle within this framework: the goal is to provide all employees with the opportunity to balance working from home and in the office, as agreed within their teams. The framework provides a practical structure, as to the ‘how’. By way of guiding values, the group wanted to ensure that:
Team leaders were tasked with helping to identify any underlying issues and collaboratively working through the implications of agile working in detail with their teams. The agreed framework was rolled out for a year-long trial, with regular feedback from staff at all levels.
Recognising the critical role of managers, Timewise ran bespoke training sessions to help them feel capable and confident in implementing the agile working framework for their teams. Timewise then worked closely with the project team to facilitate follow up review sessions a few months into the trial, for managers to share good practice, seek support and ask questions.
The agile working approach adopted by Michelmores has been a great success, with over 80% of staff expressing satisfaction with how they can work, giving them greater choice and freedom. Set this against the wider context of the pandemic’s impact upon the legal profession. A 2021 study by Gartner of 202 corporate lawyers found 68% were ready to start looking for a new job.
Michelmores prides itself upon enhanced talent attraction. It now offers a more flexible approach than many other law firms, and this is having an impact on its reputation as a great employer. As one recent joiner comments: “The flexibility offered was a huge factor in my decision to join Michelmores. My previous firm wanted fixed three days in the office, and my commute is long.”
It has also created the opportunity to attract candidates from a wider geographical area than before. Another new joiner says: “…being sure agile worked in practice was my first question. It meant I could join and not have to relocate.”
Michelmores continues to monitor and evolve its agile working approach, including understanding the impact on new joiners such as these and developing induction and onboarding processes to suit new ways of working. Valuing the different office sites and bringing people together in person continue to be important for the organisation as it grows. Working in an agile way encourages teams to use office time more intentionally and the Michelmores agile working approach, with the flexibility that it brings, is now firmly part of the organisational culture.
Colette Stevens, HR Director of Michelmores, summarises: “Timewise really listened to what we were grappling with and what was important for us. They helped us co-curate our approach to agile working and differentiate what we can offer the market.”
Published January 2024
By Amy Butterworth, Head of Consultancy, Timewise
It’s no secret that retail is a tough nut to crack when it comes to flexible working. The industry is the UK’s largest private sector employer, with around 5 million people in its workforce. But while some roles, such as sales assistants and head office staff, tend to allow for some part-time and flexible working, there’s a real lack of these opportunities within retail management. And that, in turn, is having a knock-on effect on companies’ ability to attract and keep staff.
So it’s pretty big news that Wickes, the home improvement retailer, is committing to making all roles open to flexible working, from the point of hire. What’s driving this decision? And how can they be so sure that it’s the right one? The answer – because they are passionate about creating a workplace culture where all colleagues can feel at home and thrive and because they’ve worked with us to explore the art of the possible and test it out.
While Wickes have had real success in making entry-level in-store roles more flexible, they had become aware that access to flexible management roles was very limited, and that their managers were finding it challenging to fit their responsibilities into their allocated hours. So before approaching us for support, they did some digging to try and find out why.
The process saw them interrogate the responsibilities of three management roles: store managers, operations managers and duty managers. This revealed occasional confusion about who should be doing what, which in turn was limiting the managers’ efficiency and effectiveness. It also highlighted that some managers felt a responsibility to be in-store that didn’t necessarily match service needs.
Mark Reynolds is Store Manager of Wickes in Tottenham. He says:
“Before the trial I was probably doing five long days in store. I remember having my review. I’d just won Store Manger of the Year. But my home life wasn’t great. My daughter was 3.5 and my other was newborn.”
“I’m a self-confessed workaholic, and put in all the hours I can. But I had started to realise that a change was needed. I wasn’t getting any time at home with my wife. She was getting no support from me. And I had started to drift from my friends, who always get together at weekends (when I used always to be working).”
Tanya Tozer works in the Worksop store. She has 3 children – all girls, aged 5, 9 and 12. Her middle daughter, Ava-May, has a rare genetic condition called De Grouchy syndrome which requires a lot of support at home. She says: “I didn’t think I needed to change my working pattern, but on reflection, I needed the respite more than I let on, more probably than even I realised I needed it. I had been struggling with my mental health.”
So, building on our many years of experience, we worked with the Wickes team to design, trial and evaluate a six-month pilot across 14 Wickes stores. This saw us supporting the managers to redesign their working patterns, with some opting to work four longer days in-store, and others flexing their hours across the week in a way that suited their lives.
They also kept a reflective diary to track their working hours, and identify why they might be working more than they should. And they were supported by us, and each other, with monthly feedback and learning calls.
As always with our pilots, we put in place a robust system of tracking and evaluation so we could really understand what worked and why. From this, we gained some valuable learnings, including:
The pilot also busted the long-held myth that managers need to be on-site at all hours, and highlighted the fact that when managers step back, they create space for their junior colleagues to step up.
There was no negative impact on store performance or KPIs, and the feedback we received from the pilot participants speaks for itself; 96.5% of store managers were either ‘satisfied’ or ‘very satisfied’ with their work-life balance at the end of the pilot (up from 66.5% pre-pilot).
But perhaps the best way to demonstrate the impact of the pilot is to hear from the people involved.
Tanya says the change to her working pattern, has changed her life: “Now, I can go to the gym, I can do some crafting. I have always had Tuesdays off, as these tend to be hospital days. But having Fridays off is really making a difference in my life. The girls are in school. It is my day for me.”
And it has also helped her team: “I think it’s had a really positive impact on the team. It has helped everyone feel more accountable. I’ve had to strengthen some of my weaker areas; build in more planning and more structure. I’ve also had to delegate more and it has been great to see the team step up to the challenge and grow.”
And here’s Mark again, on how this different way of working has affected him personally:
“At first, I felt a lot of guilt and responsibility. But gradually I realised – it was just about setting a new norm. Getting the processes in place was not easy, but once you get there – it’s a different way to live and work. A better one. I’ve developed a new phrase: happy home life, happy work life. I am a happier me.”
He’s also clear about the effect he believes it will have on the future of Wickes, and the retail industry as a whole:
“We have a WhatsApp group called Trailblazers – we all believe we are part of shaping the next generation. We feel part of something special. At the moment I am looking at ways to retain colleagues who are mothers, and possibly help them onto the management track. Make one small change and a thousand more will follow… people will stay and build their careers as their lives change. I don’t see any negatives whatsoever.”
Unsurprisingly, given the pilot’s success, Wickes are now rolling it out across all stores to more roles, those of duty manager and operations manager. They’re doing so as part of our wider Flexible Working for All action research programme, supported by Impact on Urban Health, with Guys’ and St Thomas’ NHS Foundation Trust and Sir Robert McAlpine also taking part, which aims to show the impact of embedding good quality flexible working for all on both employees and organisations.
And as Louise Tait, Wickes’ Head of HR, OD and Talent noted when she appeared as a panellist at a Timewise webinar, there’s a hope within Wickes that the retail industry will have a mindset shift and start asking “What’s the right thing to do” when it comes to offering flexible working. With this kind of evidence of the power of flex to change companies’ cultures and people’s lives, why wouldn’t they?
Published January 2024
By Sarah Dauncey, Head of Partnerships and Practice
Is part-time the forgotten flex? It certainly appears so. While hybrid and home working have been at the forefront during and since the pandemic, there’s been little, if any, focus on part-time. This is despite the fact that almost a quarter of the workforce (8 million people) work reduced hours, and that many people, particularly parents, carers and those with health issues, can only work if they can find a part-time role.
Here at Timewise, we’ve been championing part-time for almost 20 years, including by proving that part-time doesn’t mean part-committed through our much-respected Power List. But our concern that the need for, and value of, part-time work were being ignored spurred us to find out what part-time work really looks like today – and what it ought to look like in the future.
Backed by the Phoenix Group, Lloyds Banking Group and Diageo, we’ve carried out a large-scale study, A Question of Time. This saw us survey 4,001 workers, and run four focus groups, so we could understand how part-time work is perceived and experienced across the labour market, and how those experiences and attitudes vary by gender, age, class, ethnicity and other demographic factors. We also included some analysis of the Labour Force Survey, the UK’s largest study on employment services.
What we learned from our new evidence is that the picture is highly complex, with big disparities between how different age groups, gender groups, ethnic groups, and income groups experience and perceive part-time. We’ve always argued that there is no one-size-fits-all solution for flexible working, and this study certainly confirms that approach. Here are some of our key findings – and why they point to ‘fluid flexibility’ as the best way forward for employers and employees alike.
These are just some of the issues highlighted in our research; you can find more data and insights in our report. But, of course, the next question has to be, what should be done about it? If we believe that part-time is a valid working arrangement (which we, and forward-looking employers and policymakers certainly do) then how can we ensure it’s more widely available and doesn’t hinder career progression?
The short answer is: we need a more fluid approach to flexibility. One that better supports employees to manage their work / life balance, while acknowledging that one-size-fits-all doesn’t even apply to one person throughout their career, let alone to a workplace as a whole.
After all, just because someone wants to work part-time when they have a young family, it doesn’t mean that they won’t be able to increase their capacity at a later date. And just because someone has worked full-time throughout their career, it doesn’t mean they might not prefer to work part-time to ease into their retirement. So, as one of our older research participants put it:
“There needs to be a flexible approach to flexibility – a rethinking of it so that working arrangements can be adjusted more easily. (…) Jobs need to be designed more flexibly and fluidly to respond to people’s needs and changing life circumstances.”
Employers who understand this will be better able to attract staff, and from a diverse range of backgrounds, retain them, and enable them to thrive. And they can make this possible by:
There are many more recommendations in our report, including some for policymakers, which we don’t have room to include here. But they all point to one thing: if we want to get part-time and flexible working right, the answer is fluid flexibility, which gives people more choice and control throughout their working lives.
Published December 2023
By Clare McNeil, Director, Timewise Innovation Unit
The explosion in flexible working as a result of the pandemic – particularly in its home and hybrid working forms – had a clear impact on the number of flexibly advertised jobs. After creeping up by a percent or two each year from our first Flexible Jobs Index in 2015, just 15% of roles were advertised with flexible options in 2019. By 2022, that number had doubled to 30%.
It’s therefore disappointing to see from this year’s Index that this rate of growth has dramatically slowed. Our research indicates that 31% of job adverts now overtly offer some form of flexible working; a negligible change from the previous year, and a big drop from the kind of increases we’ve got used to. And even the growth in the number of home and hybrid working jobs that are advertised as flexible – which went up 9% between 2019 and 2022 – has stalled.
So does this mean that we’ve hit a peak in the proportion of jobs that are advertised as flexible? Is this it? We’re clear that it mustn’t be.
The fact is, the need and demand for flexible working are as strong as ever. Although the vacancy peak of 2022 is slowing, economic growth continues to be held back by a tight labour market, and in many sectors, including healthcare, education and hospitality, staff shortages are at critical levels. Given that 9 in 10 people want to work flexibly, and 4 million UK employees have changed careers due to a lack of flexibility at work, it seems hugely short-sighted that employers are failing to use flexible working to attract new staff.
It’s not just about getting employees in, either; flexible working has a huge part to play in creating strong, healthy workplaces in which people stay, and thrive. It’s been shown to improve health and wellbeing, increase inclusion for key groups (including parents, carers and people with health issues), reduce absenteeism and even boost productivity. What’s more, our research has indicated that the changes required to offer flexible working can pay for themselves in just a few years, through reduced sickness absence and improved staff retention.
All of which makes it surprising that more companies aren’t including flexible working in their talent toolkits. And with new legislation due to be introduced in spring 2024, which gives people the right to request flexible working from day one in a new job, it really is time for employers to get off the fence and start proactively offering it to new employees at the point of hire.
So how can we get back to a position where the number of flexibly advertised jobs is increasing at a more promising rate? Our Flexible Jobs Index sets out a number of actions that employers and policymakers can take, including:
These changes, and the others recommended in our report, could reboot the growth in flexibly advertised jobs, and get us back on the path towards a flourishing economy, powered by a healthier, more equal workforce. Let’s not lose the momentum that we gained during and after the pandemic; we need to keep moving forwards, and we need to start now.
Published November 2023
By Claire Campbell, CEO
The decision by South Cambridgeshire District Council (SCDC) to trial a four-day working week during 2023, and to extend it to include refuse workers, has created a flurry of comment – not all of it positive. Critics including the TaxPayers’ Alliance have blasted it as “simply unacceptable”, and the local government minister, Lee Rowley, backed by Michael Gove, has asked the council to “end your experiment immediately.”
So, are they right? Unsurprisingly, we don’t think so.
As we’ve noted previously the four-day working week is a hot topic in the flexible working sphere. 4-Day Week Global’s six-month UK pilot involved 61 companies, and produced encouraging results. And we know from our discussions that other organisations, including other councils, have been considering their own trials.
However, the media attention SCDC have received is likely to make some organisations wary of following suit. And that’s a shame, not least because what makes their pilot particularly interesting to those of us with a social agenda as well as a business one, is that it involves frontline employees – a group who have been largely left out of the remote working revolution, and are at risk of becoming ‘flex have-nots’ as a result.
What some of the more negative commentators appear to be missing is that SCDC aren’t just implementing this way of working on a whim; they’re piloting it and assessing the results before deciding whether to take it further.
The data from the initial trial, which involved 450 mainly desk-based workers, indicated that there are concrete benefits to be had, such as recruiting into hard-to-fill roles and reducing agency worker spend (by around £550,000 at September this year). And it is only after evaluating this data, which was independently reviewed, that SCDC decided to expand it.
And that, surely, is the point of a pilot. It allows you to take an innovative concept – which reducing people’s working hours with no change in pay certainly is – and test what works, and what doesn’t, on a small scale. As a result, you can keep the good stuff, fix any flaws, and generally refine your plans before rolling them out more widely.
It’s certainly a model we believe in here at Timewise; our Innovation Unit has carried out pilots in a range of sectors including construction, nursing, retail and teaching. And we have also shown that the changes required to make flexible working more widely available can pay for themselves in just a few years, through reduced sickness absence and improved staff retention.
Additionally, while some outcomes might be expected – such as a four-day working week boosting retention – pilots can also reveal less predictable benefits.
For example, an employment services provider we have spoken to has found that neurodiverse jobseekers are much more comfortable coming into the office for interviews on Mondays and Fridays, when only half the staff team are in, and the office is quieter. And a retailer we have worked with, who is trialling a four-day week, has watched their deputy managers step up and develop confidence and skills on the days they are solely responsible for the store, strengthening their succession pipeline.
It’s not just the businesses who are experiencing these unexpected benefits, either. Flexible working pilots have revealed a range of positive societal outcomes, from older employees using their extra time off to look after their grandchildren, and parents enjoying admin-free quality time at the weekends, to millennials using their fifth weekday to volunteer at, or set up, community projects.
A pilot’s impact can therefore stretch way beyond the organisation to the community, in ways that may not have been factored in from the beginning, but are likely to continue once it’s over.
For all of these reasons, we believe that well-researched, well-scoped pilots are a vital tool for those of us who want to change workplaces for the better. So we’ll continue to widen access to flexible options by trialling new ways of working, and sharing what we’ve learned so that others can benefit.
And we’ll keep championing those organisations who have the vision to explore, test and refine innovative solutions to their workforce challenges – and are willing to speak up and widen the debate.
Published November 2023
By Melissa Buntine, Principal Consultant, Timewise
The launch of the NHS Long Term Workforce Plan is a hugely welcome development. The staffing crisis has been an ongoing issue within the service, with the RCN seeking legislation to protect safe staffing levels as far back as 2017. And in the intervening years, organisations within and outside the medical sphere – including Parliament’s cross-party Health and Social Care Committee – have warned that the number of unfilled posts (currently standing at 112,000) is a risk to patient safety.
The NHS took a big step towards tackling the problem with the publication of its People Plan 2020/21, which recognised the importance of flexible working as an attraction and retention tool, and committed to encouraging its employers to offer it from day one. And here at Timewise, we’ve also been focusing on this issue, working with 93 English NHS organisations last year on the Flex for the Future programme, to support the transition to more flexible working practices.
So we’re delighted that the Workforce Plan puts flexible working in the NHS at the heart of its measures, and recognises the impact it can have on staff shortages. But we also know that it will take a concerted effort to bring these commitments to life.
The plan’s commitment to “highlighting the flexibility and autonomy that NHS staff enjoy” is hugely positive, but making sure that this flexibility is fit for purpose is something else entirely. And while the People Plan’s day one flex commitment put the NHS ahead of the flexible working curve, the new legislation that makes this a UK-wide right softens that edge – and increases the likelihood of potential employees finding better-paid flexible opportunities elsewhere.
The NHS therefore needs to not just offer and highlight flexible working, but to champion it, from top to bottom, and make sure it works in practice. Here are four actions that the service could take to make this a reality.
1. Be more proactive about designing part-time and flexible roles
As in many organisations, there’s a tendency within the NHS to wait until people are about to leave, panic, then try to work out how to persuade them to stay. Flexible working is a brilliant retention tool – but instead of waiting until people have had enough, it makes more sense to offer it proactively, and to work with each individual to explore what kind of flexible working matches their needs.
We know from experience that there’s a real lack of confidence within the service about flexible job design, but it isn’t rocket science; at its core, it involves looking at when, where and how much people want or need to work, and designing the job to match. We can help.
2. Offer alternatives to the 12.5-hour shift norm
Again, as in many longstanding organisations, there’s a feeling across the NHS of “It’s always been done this way… if it ain’t broke, don’t fix it.” The length of a standard shift – a back-breaking 12.5 hours – is a perfect example of something that could merit a fresh look.
Leaders need to have the confidence to challenge this norm, and explore whether other alternatives could also work. Would it be possible to offer 6-hour shifts instead, which might be easier for people who are juggling family or caring responsibilities, or with health conditions? What would be the impact on staffing levels if they did?
3. Embrace self-rostering to give staff a say in when they work
The NHS has a high proportion of frontline staff, who work on a 24/7 shift pattern. Historically, these employees have had shifts imposed on them, and have needed to be available at any time, which is not helpful for anyone’s work-life balance. But thanks to developments in technology, it’s now possible to build rosters which take people’s preferences about when they do and don’t work into account.
We’ve previously piloted a team-based approach to rostering within nursing, using our ‘shift-life balance’ model, and found that it increased the feeling that work-life preferences were being met (from 39% to 51%), and improved the sense of a strong collective responsibility (from 16% to 36%). Both of which, clearly, are key to creating an environment in which people want to stay.
And right now, we’re working with several clients, including UCLH and Guys & St Thomas’, to introduce a self-rostering model. This allows team members to input their preferences into a roster, with ward managers then making final decisions to ensure safe staffing levels and the right skills mix. It’s a win-win, with staff really valuing the chance to have some input, and managers finding it can make the roster building and approval process much more efficient.
4. Make sure that all training can be done flexibly
The plan rightly places a big emphasis on training, both in terms of growing and upskilling the workforce. But in both cases, this training needs to be delivered in a way that is accessible to those who need to work flexibly. Otherwise, key groups who need flexibility to work – including, but not restricted to, parents, carers and those with health conditions – will fall behind their peers and potentially fall out of the workforce, or be prevented from joining it in the first place.
Clearly, changes like these take time to implement – and they won’t happen without board-level buy-in. So the NHS needs its leaders to step up now, and lead from the top, driving the behaviour change that the service needs, and even incorporating flexibility around ways of working as a design principle for their services. Professor Joe Harrison and his leadership team at Milton Keynes University Hospital are great examples of what can be achieved when leaders are vocal about the benefits of flexible working within the NHS.
It also needs to make sure that managers and HR teams have the skills they need to design and implement flexible roles. That means teaching them about the benefits of flexible working for the organisation and its staff; upskilling them in flexible job design; and training them in how to manage flexible teams. Our Flex for the Future programme set out how this can be done.
And finally, for all these recommendations to really take hold, they need to be applied across NHS systems, rather than on a trust-by-trust basis. We’re currently working with three systems –Lincolnshire, Kent & Medway, and Hampshire & the Isle of Wight – and are already seeing the value of bringing together the different parts of a local health and care system to collaborate on strategy, resources and learning. Implementing flexible working across the NHS in this way could be transformational.
And a transformational approach is what’s needed; as the Workforce Plan acknowledges, “Inaction in the face of demographic change is forecast to leave us with a shortfall of between 260,000 and 360,000 staff by 2036/37.” Patient safety is already at risk with today’s shortfall, and we can’t afford to let it get worse. The plan is an important step in the right direction; now let’s act on it.
Published October 2023
The Royal Free London NHS Foundation Trust (RFL) employs 11,000 people across 74 wards spread over multiple sites, including 3 major hospitals. Approximately 3 in 4 of the workforce are women; it’s a highly multigenerational group and half are midwives and nurses.
What unites them all is the desire to do a brilliant job – to put patients first and to have some kind of work-life balance. The RFL’s concerted efforts around work-life balance have been critical in retention, talent attraction and by consequence, patient experience. The working environment is intense, they work hard, but the RFL’s HR team remain committed to building a supportive culture for staff. Here’s how they’ve done it for flexible working – led by our first ever Gamechanger, Head of Workforce Programmes, Michelle Hickson.
Michelle Hickson, Head of Workforce Programmes, Royal Free London NHS Foundation Trust (RFL)
“We want our colleagues to come to work feeling looked after and in control of their lives – this means our patients have better experiences and that’s the goal,” says Michelle. “We have a very progressive policy on flexible working, developed in partnership with trade unions, managers and all our stakeholders,” she continues. Collaboration has been key: “Managers need to feel empowered to trial the new approaches they think will work. Then, we support the managers with their decisions. For example, we recently ran a series of webinars to engage people and challenge existing thinking. We also always provide case studies. Seeing how someone else does something, is what has the real impact.”
RFL have rolled-out self-rostering to all wards. This allows and encourages staff to input their preferences for shifts, so they have more control over their own work life balance through choice, stability, and predictability.
A team-based approach is encouraged, individuals submit their work-life preferences, and work together to grant requests and cover gaps in the scheduling, months in advance. This approach helps to create a sense of fairness within the roster.
Michelle says, “We are proud to have this equitably available across all wards – self-rostering is a great tool.”
Michelle stresses the importance of reviewing and monitoring once policies and procedures are in place. She explains, “Some wards are using self-rostering more than others. We are looking at how to increase the number of teams using it and encouraging the team-based rather than individual approach.”
We asked Michelle what drives her. She said: “Equity, social mobility, and opportunity. I want patients to have the best experience. They should have consistency of care and know who they are being treated by. You can only do that by building the workforce.” Michelle continues: “I feel at my most proud when I can see that we have helped people to fulfil the multiple roles they have in their own lives – for example, we had a healthcare support worker join us, she was a mum to a young child and balance was paramount. But she really wanted to be a nurse. That was her dream. We helped her access education and she works part-time – she’ll soon be a nurse and knows which ward she wants to work on when qualified. That kind of thing makes my day. And it gives the NHS a really strong, really diverse workforce. It’s about removing as many barriers to progress for people as you can.”
She adds: “I’m really proud that we recruit extensively from within the local community. In population health, a big factor is to support your communities. Part of helping them to maintain good health means offering access to good employment. Making jobs flexible opens more doors.”
Michelle, a self-described problem solver, says: “My strengths are staying positive, and focused on the future. In health, there are lots of challenges because of the nature of what we do. It’s very hard, we have to make sure shifts are covered and safety is paramount.”
“Against the backdrop of all this, and some of the most challenging years known to the NHS, we have identified what flexible working could look like for nurses and midwives, and for HCAs. You come to work for us in these roles and you can trust that we’ll do what we can to help you find balance in your life. We are excited to be looking at our medical workforce next, our doctors and consultants.”
“It’s timely we are talking about these things just as the new NHS Workforce Plan is announced and I am delighted that flexible working has been established as a key pillar of retention. It all adds to our very strong EVP. I feel really proud that we continue to be very progressive on that agenda and I am happy to share any of our thinking with anyone who has questions.”
“Wouldn’t it be nice if we didn’t have to talk about flex, because it was simply the norm. One for the history books. In the way that we say: ‘do you know, they used to work 6 days a week in the 1930s.”
Be really clear about what flexible working means in your organisation: break this down by how, when and where the work is done.
Can shifts for frontline workers have more predictability built in? How much advance notice do they get? Can you increase it?
Create clear definitions of flexible working options by role-type. Where you can, give people a range of flex options to choose from. It isn’t one size fits all.
Give yourself a top 5 list to kickstart change. For example, securing top-level buy-in, running focus groups to see what others think.
“My first experience with flex involved reducing my days to fit work alongside studying for my CIPD qualification. The second time was when my Dad spent 3 months in ICU. I was able to reduce my hours temporarily, so I could travel one day a week to visit and read him a book. After we lost him I was able to continue this to support my mum. The third time, I met a French man, and was able to work abroad briefly and reduce my hours. Yes, for love! And now, I work a hybrid pattern as I live on the other side of London and have a long commute. Four life stages, all supported by flex.”
Published July 2023
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Ever since the final lockdown ended, some business leaders – and even government ministers – have been popping up to insist that the WFH era is over. From the Goldman Sachs CEO who described WFH as ‘an aberration that we’re going to correct as quickly as possible’ way back in May 2021, to the June 2023 announcement by Google that they will be tracking in-office attendance, the sense from the media is that employers want everyone back in for the majority of the week.
And the narrative around employees’ views seems to suggest that they’re in the opposite camp – that they are determined to hang on to their WFH arrangements and, as with 30,000 Amazon USA employees, fighting back when employers try to change them.
The impression given by all this coverage is one of employers and employees being poles apart; of companies having to get tough to get what they want, and employees digging their heels in. But is internal warfare around WFH and hybrid really inevitable – or is there a way to make these arrangements work for everyone?
The first thing to note is that WFH is neither all good or all bad; it creates challenges and benefits for both employers and employees. The lack of commute and home environment can boost wellbeing for some, but leave others feel isolated. Having peace and quiet to get your head down can be beneficial, but the accompanying email overload less so.
Similarly, while WFH allows companies to recruit employees from a wider geographic area, or employ great candidates with health conditions that require them to stay at home, it also makes it harder to create connections and build relationships.
But, as all organisational leaders know, change happens in stages, and involves careful management of the transition from old to new; ‘It’s too hard’ isn’t a reason to stop trying. And going back to the pre-pandemic, ‘everyone in’ approach just won’t wash in today’s tight jobs market.
In a June 2023 CIPD report, 53% of employees said remote working is key when looking for a new role, and 46% of employers said the number of people wanting to WFH has increased over the last 12 months. The same report also noted that 38% of organisations say that more home/hybrid working has increased productivity (compared to 13% who say that it has decreased) and that 38% of employees think that working from home or in a hybrid way makes people more productive.
The implication is clear; offering the option to work from home, for at least part of the week, is likely to encourage people to join your company, stay there longer and thrive while they’re there. But these benefits will only materialise if you get the implementation right. And for that to happen you need to avoid the battles, and go for a balanced, team-led approach that brings everyone with you.
The starting point is to remember that any arrangements have to work for both the individual and the team. It’s not realistic to try and give everyone exactly what they want – and that’s OK. Instead, prioritise collaboration; setting some company-wide principles, and then devolving implementation to individual teams, is more likely to create workable solutions.
Additionally, as we identified in our research, Beyond the Hype of Hybrid, there are three core areas that organisations should focus on when exploring WFH and hybrid options: upskilling leaders and managers; enabling connections and cultural cohesion; and ensuring fairness and inclusion. Getting these right is critical – and will help you make sure that employees get the choice and autonomy they want, within a framework that works for the organisation.
And it’s important not to take some of the myths that are floating around at face value; for example, the concept that all new joiners want to work in the office and all parents want to WFH, or that the office is the only place where creativity can thrive. Be clear about what the office is for, and use this as your base to work out how and when people should use it.
All of this makes sense, of course; but it can still be hard to stand out against a prevailing narrative. For example, if you’re in a sector like finance, in which some loud voices are calling for an end to WFH, it can feel all the harder to go your own way. But that is exactly what one of our clients, Phoenix Group, the UK’s largest long-term savings and retirement business, has decided to do.
Having implemented homeworking during the pandemic, and subsequently taken part in our Flex Positive Programme, the leadership team are adamant about continuing with a hybrid approach as part of ‘Phoenix Flex’ approach. They want to support a truly inclusive workforce, enabling people to work in a way that allows each colleague to perform to their best. With an approach that puts customers and colleagues at the heart of all flexible working patterns, Phoenix believe that it’s a framework for flexibility that looks at where, when and how you work, and offers everyone the best possible experience and balance. They are proud of their approach and are working to increase flexibility further.
Or to put it in their words, “We’re paddling our own canoe.”
And that, in a nutshell, is what needs to happen. Instead of getting overexcited about the brilliance or awfulness of WFH, employers and employees need to work collaboratively to explore the options, and find ways of working that work for everyone. In today’s environment, going backwards isn’t really an option; the answer is to go forwards, together.
Published July 2023
New legislation, which includes the right to ask for flexible working from day one in a new job (informally known as Day One Flex), is likely to come into play in early 2024. And while common sense suggests that this will be a popular change, and we and other campaigners have long believed that it’s necessary, there’s not really been the data to back this up – until now. As part of a substantial new programme of research to better understand workers’ attitudes towards part-time, we have partnered with Opinium to survey 4,000 workers. And among the questions around access to flexible working in general, we asked if they knew about the new legislation and if they’d take advantage of it – whether in a new role or in their current one.
Half of respondents would consider asking for flex from day one When asked whether they would consider taking advantage of the new Day One Flex rights in a new role, almost half of our 4,000 respondents (49%) said yes. Additionally, 30% said they weren’t sure – which may partly be because over two-thirds of respondents weren’t aware of the change in the rules before taking our survey. And only 21% said no.
The research also dug into the detail of who would be most likely to consider using the new rights, and this threw up some significant variations, with three determining factors emerging:
The government has confirmed that the right to request flexible working should be a day-one right for all employees. The legislation also:
Interestingly, and unusually for the flexible working arena, one area in which there isn’t a sizeable discrepancy is gender, with 51% of women answering yes compared to 48% of men.
We’re undertaking further research to deepen our understanding of the variations among different groups, and will be exploring the intersection of a number of factors, especially ethnicity, age, class and caring responsibilities. We’ll be launching our report in the autumn.
Remember – this isn’t just about new hires
While this part of the legislation focuses on the right to request being available from the first day in a new job, it’s important to remember that it won’t just affect new recruits. Currently, the right to ask only kicks in at 26 weeks, so the change would directly affect anyone who has joined more recently than that.
And while respondents were more likely to use the new rights in a new role than in a current one, our findings also show a strong interest in using them to change existing working arrangements, especially among those who are less comfortable having informal conversations about flexibility with their manager. 40% of all workers said they would consider using the new rights in an existing role, in comparison to 29% who wouldn’t. And again, this figure rises among workers who are from a black ethnic background, young (aged 18-34) or have caring responsibilities.
It’s also worth noting that, despite all the talk about the pandemic driving a shift in flexible working, our research shows that this hasn’t been the case for the majority of workers – especially those in routine occupations. 41% of workers in managerial and professional occupations gained flexible working during the crisis and say they have maintained those arrangements, whereas only 9% of those in routine occupations said the same. So in many organisations, there is likely to be a pool of employees who will want to take advantage of the new right to request.
What does this mean for employers?
So if this is what the data is telling us, what should you do about it? It’s simple really; you need to be prepared to manage an increase in flexible working requests, and to respond to them fairly and consistently.
This means building capability within your organisation on the different types of flexibility that are available, and evaluating how they could be incorporated into different roles. It means equipping your line managers to respond to requests in a constructive way, which balances the needs of the individual with those of their team and your organisation.
It also means taking a proactive approach to ensure that open and transparent conversations about flexible working are possible for all workers, regardless of their role, and that the onus isn’t on the individual to have the confidence to request, whether formally or informally. We’ve explored seven ways that employers can get ready for Day One Flex here.
But as well as creating requirements for employers, the new legislation also creates opportunities. Yes, you need to comply with the legislation – but a much more powerful option would be to embrace it fully, and shift to a proactive approach.
One example would be to offer flexible working for all new candidates, and say so openly in your job adverts. As our previous research has shown, doing so is likely to widen the pool of candidates both numerically and from a diversity perspective, which would in turn have a positive impact on your organisational culture and employer brand. Of course, this will need to be backed up by flexible options for existing staff too.
So are you ready? The data says you need to be, and the clock is ticking; it’s time to get started. If you’re not sure how, we can help; feel free to get in touch.
Published June 2023
By Claire Campbell, Consultancy Director
There’s no question that the four-day week is a hot topic right now. Every time we host a webinar, or meet a client, it’s one of the first things we’re asked about – and apparently, many employees are asking about it too. And as an organisation focused on how flexibility can help people thrive in their work and home lives, we’re very much on board with the concept.
But it’s becoming clearer with every conversation that there is a lot of uncertainty around the four-day week; firstly, about what it actually looks like in practice, and secondly, about the best way to implement it. So we thought it would be helpful to share some of the questions that we’re being asked, and our suggestions for how to answer them.
One of the most common questions people have about the four-day week is what it actually is – and this is important, because it’s not what many people think. Specifically, it doesn’t mean employees just get a free day off each week with no impact on the other four days. The leaders of the 4 Day Week Global campaign have worked hard to clarify this, but the misconception remains.
So if it isn’t that, what is it?
At a basic level, it’s a pattern that expects employees to do 100% of their job, in 80% of the time, for 100% of their pay. How? Essentially, by being more efficient; by improving productivity in a way that allows them to achieve the same in less time. So it’s about reducing your hours, but not your outputs.
This is another big question – and the answer is, it depends on the organisation. If you are considering implementing the four-day week, you will need to work with your teams to explore how they can deliver the same levels of service or productivity more efficiently.
Examples that are often cited include reducing unnecessary meetings, automating certain processes and redesigning others to involve fewer people. There was also a suggestion from the UK pilot programme that some people picked up their working pace – 62% of employees who took part said it increased, with 36% saying it stayed the same. And a couple of the participant companies took strategic decisions to reduce overall workload – such as letting go of minor clients or cancelling a couple of non-core projects.
The key point is that there isn’t a one-size-fits all solution for this. Your teams will need to work collaboratively to identify where efficiencies can be made, and then design working arrangements that work within the new parameters.
That might mean everyone gets a full day off each week, or it might mean people working five shorter days, or even an annualised arrangement. The ideal scenario would be to offer your employees options on how they spread their 80% of hours across the week, so they can find a pattern that fits with the rest of their lives.
It’s much harder to see how the four-day week can be made to work through efficiencies within roles in which there is a really strong correlation between the hours worked and the service provided, such as patient-facing, customer-facing and contact centre roles. So organisations with these roles, who believe in the concept, may have to invest in making it happen, on the basis that this will have a positive impact over time.
That’s certainly the approach taken by Citizens Advice in Gateshead, who took part in the UK pilot. Their solution was to hire extra staff to cover the extra hours, in the hope that the investment will be offset by a reduction in recruitment, retention and sickness costs; at the time of writing, this is a work in progress.
There is also an argument that, for industries that rely on agency staff, hiring more permanent staff to allow everyone to work fewer hours for the same pay could be offset by the savings on both agency costs and sickness absence. One to watch is South Cambridgeshire District Council, who took part in the initial UK pilot, and is now trialling a four-day week for refuse loaders and drivers. This will cost £339,000 extra over two years in increased staff and new lorries, but the council believe savings will be made through using fewer agency workers, as well as rationalising bin routes to reduce wasted time.
Right now, the ‘payback’ data on frontline four-day weeks is limited, although our own research has highlighted a more general correlation between flexible working and people taking fewer sick days. But companies with some frontline staff will need to give some thought to how they make it work for their roles, to avoid exacerbating the gap between flex haves and have-nots.
This is another real challenge thrown up by the four-day week, and one which organisations with part-time employees are working to tackle. During a discussion about the pilot, South Cambridgeshire District Council’s Liz Watts noted that “In terms of part-time hours, this was the trickiest bit.”
One solution is to reduce the part-timers’ hours in line with the reduction for full-time staff, but it’s arguably a stretch for someone who is working less than a full week to compress their hours even further without affecting outputs. This is particularly true if their part-time job was never properly designed to match the decreased hours – we know anecdotally that many part-timers are already squeezing a full-time job into fewer days.
As with turning a five-day job into a four-day one, the answer lies in collaborative discussion and job design; exploring what efficiencies can be made and looking at how to make the role and its outputs achievable within the available time. It’s certainly not a good idea to expect the part-time or compressed hours employee to continue on the same hours for the same pay while everyone else around them is seeing their hours reduced.
The short answer to this is yes – and if it’s implemented well, it’s likely to help you keep the staff you have, too. Why wouldn’t it? But there are a couple of things to be aware of here.
Firstly, if you think that offering a four-day week will help you recruit great people, you’ll need to tell candidates about it; there’s anecdotal evidence of companies not wanting to promote this working pattern in case it attracts ‘the wrong kind of candidates’. This is based on an (outdated, in our view) assumption that only slackers want to work fewer hours, and it doesn’t really make sense; you certainly won’t be able to attract candidates through the four-day week if you keep it quiet.
And secondly, if you’re recruiting at a time when you’re piloting the four-day week, you’ll need to make that clear – otherwise, if you decide to revert to a more traditional working week, you’re highly likely to lose your new recruits.
This is a great question – and one we don’t feel qualified to answer, yet. The recency of the four-day week pilots, and the lack of large organisations taking part, mean that the data is in its infancy, and it’s just too early to call.
It’s certainly fair to say that there’s a risk of increases in individual productivity and retention reversing if people start to slip back into old habits. But it’s equally possible that the long-term health and wellbeing impact of working fewer days could lead to sustainable and quantifiable benefits for companies.
So we hope that the organisations which are piloting and implementing the four-day week have robust tracking in place, and are willing to share the outcomes, so we can all learn what the real impact of this new working pattern is.
Published June 2023
