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Can flexible working be introduced on film and TV sets? We’re finding out.

Long hours, burnout and poor mental health are blighting film and TV productions. We’ve explored the barriers and scoped out solutions; now we’re going on set to create a blueprint for change.

By Emma Stewart, Co-Founder

Full disclosure: this time it’s personal. I used to work in TV production, and left 17 years ago when I found it impossible to juggle the job and my family. So I’ve long been keen to take everything I’ve learned through my years at Timewise and apply it to the film and TV industry.

And right now is most definitely the right time. Why? Because the industry is facing a perfect storm. It has some of the longest working hours in the UK, and 86% of people in film and TV are experiencing poor mental health. The resulting burnout, exacerbated by the rush to production after the Covid-enforced hiatus, has led to real skills shortages, with large numbers of crew leaving, and production companies struggling to replace them.

So, last year, we joined forces with BECTU Vision to explore how flexible working could be used to improve work-life balance within drama productions. And today, we’ve published a report on the first phase of the project.

Film and TV sets are hard to make flexible – but not impossible

It’s worth noting up front that introducing flexible working into the film and TV industry is far from straightforward. Schedules are historically built around long days, and budgeted in the number of weeks a project will take. So making them shorter means making the project longer, which in turn has implications for budgets and talent availability.

However, here at Timewise, we thrive on bringing flexibility into hard-to-flex sectors – as our work in construction, nursing and retail demonstrates. And there are positive examples out there – it’s said, for example, that Clint Eastwood’s projects are run on a 9-5 basis. But there’s been no evidence or learnings about what works – which is why we decided to get involved.

Phase 1: scoping the barriers and exploring solutions

We began with a six-month research phase, to explore the barriers and opportunities around introducing flexible working within scripted drama productions. This research, funded by Screen Scotland, included interviews with crew, commissioners and production leads, as well as desk research. And here’s what we found:

  • There are pockets of good practice, within organisations that match the flex to the role. For example, some production teams and editors are working on pre- and post-production from home. Some larger art departments are splitting days and shifts to cover long hours. And some forward-looking line producers are exploring job shares and job splits as a way to train new recruits and soften the retirement cliff-edge.
  • The will is there; there is widespread agreement that the status quo is unsustainable, and that the loss of experienced crew is exacerbating the problem. It is recognised that supporting work-life balance is central to retaining and attracting crew, and supporting their mental health.
  • There is also agreement on the solution. Flexible working means different things within different industries; in film and TV it’s all about reducing the length of the working day. Any kind of sustainable solution needs to have this at its core, and most of the crew and producers that we spoke to believe this is the way to fundamentally change the industry.
  • But the barriers are real, and there is some cynicism about the feasibility and cost of extending a production schedule to accommodate shorter working days. Can it be done? The answer is, we don’t know – so we need to find out. And that’s what we’re doing next.

Next up, phase 2: creating a blueprint for change

The second phase of the project starts in April, and will see us going on set to explore whether productions based on shorter days could be commercially viable, and how they could work in practice.

We’ll be shadowing two live BBC productions in Scotland, both of which are running on a standard schedule and working day. We’ll be capturing and stress-testing crew preferences, using the fact that they are ‘in the zone’ to explore their thoughts on how shoots could be done differently. We’ll then use these insights to build a blueprint for an alternative production schedule and budget, based on a shorter working day, that’s steeped in the reality of life on set.

We’ll also be producing guidance on how to implement this new model, which we’ll ask crew to feed back on and help us refine. And we’ll be working with industry experts to review any previous modelling that could support our approach.

This phase of the project is being supported by Screen Scotland, the BBC and the Film & TV Charity in collaboration with BBC Drama.

Looking ahead to phase 3: piloting our blueprint on a live production

Of course, the best way to get buy-in for fundamental change is to prove that it’s possible. So, our plan is to use these insights to have an informed discussion with a range of industry commissioners and production companies about how viable our blueprint is. It’s our hope that this will lead to the development and piloting of a live shorter-working-hours drama production – and with it, the game-changing example that the industry needs.

In the meantime, we have set out a number of recommendations and potential opportunities for industry stakeholders in our report, such as capturing and sharing existing good practice, building leadership capabilities on flexible working, and undertaking cost-benefit analysis to model the impact of shorter working days.

We need all parts of the industry to come together and support this; bringing about this level of change will require industry-wide attention (and funding), as well as an acceptance that there is likely to be a financial cost.

But the cost of doing nothing is also high; if we want a healthy film and TV industry, we need to pull together to make it happen. Seventeen years ago, the flexibility I needed wasn’t there; let’s make sure that won’t be true for much longer.

Published March 2023

With a standard working day of 11 hours, and crew increasingly work back to back on productions because of escalating demand for new film and TV shows, the sector is under immense strain. The drain of skilled and experienced people (especially women) in mid-career is endemic, as the long and unpredictable hours are incompatible with raising a family.

Our action research project explored potential opportunities to improve flexible working – the underlying goals being to reduce long hours, enhance health and wellbeing, and enable productions to attract and retain talent.

We identified several tactical ways to introduce flexibility to some roles within the constraints of the current working model. Alongside our report, we have therefore produced a checklist of practical actions for production teams to consider.

However, there is no getting away from it: the biggest challenge is the length of the standard 11-hour day. The majority of crew and producers we spoke to believe that fundamentally tackling this is the way to change the industry, increase retention and minimise burn out.  Piloting a model for a shorter working day is therefore the key recommendation of our research report.

Published March 2023

Four day week

By Claire Campbell, Consultancy Director

The six-month UK pilot of the four-day working week saw 61 companies trialling the concept, with a meaningful reduction in work time and no loss of pay. It finished in December, the results are now in – and it’s an incredibly positive picture.

Here at Timewise, we’ve been following the 4-Day Week movement since the start. It’s been brilliant to see so many companies willing to challenge existing norms, and step up to try to improve their staff’s working lives and well-being. And we welcome the positive debates about working hours and productivity which have been amplified by the pilot – and will no doubt be discussed with increasing intensity following the publication of its outcomes.

The demand for less-than-full-time roles is certainly there; our recent research in partnership with the JRF indicated that over 8 million people in the UK are either working part-time, or would prefer to. And our previous research suggested that 1 in 4 full-time workers would choose to work fewer hours, provided they didn’t have to lower their hourly pay rate or damage their career progression.

We also know that widening access to part-time opportunities is a great way to help key groups of people enter and stay in the workplace – particularly parents, carers, people with health issues and older workers. And given the twin pressures of the cost-of-living crisis and a tight labour market, as well as the upcoming right to ask for flex from day one, it’s something all employers should consider.

Positive outcomes from the 61 pilot companies

So the results from the four-day week pilot are landing at a good time – and the headline findings show how positive the experience has been, for both the companies involved and their employees:

  • 56 of the 61 companies are continuing with the four-day week, with 18 confirming that it is a permanent change.
  • Over the trial period the companies’ revenue stayed broadly the same, and the number of staff leaving dropped by 57% .
  • Before and after data showed that 39% of employees were less stressed, and 71% had reduced levels of burnout, at the end of the trial.
  • 60% of employees found it easier to combine paid work with caring responsibilities and 62% to combine work with their social lives.
  • And interestingly, 15% of employees said that no amount of money would induce them to accept a five-day schedule over a four-day working week.

Why a one-size-fits-all approach isn’t the answer

Clearly, this is excellent news for the companies involved, and for others who might be considering something similar. And it’s also providing some useful learnings that apply more generally to flexible working.

It’s particularly telling that the pilot was based on a flexible approach to how the companies involved interpreted the four-day week. The organisers rejected a ‘one-size-fits-all’ approach, stipulating only that companies should maintain pay at 100% alongside a ‘meaningful reduction’ in work time.

So while some chose to shut down operations on the same day each week, others asked staff to alternate days off, to maintain five-day coverage. Some used a combination of the two, matched to each department’s specific needs. And others were more flexible still, such as the restaurant that trialled an annualised arrangement, in which staff had a 32 hour average working week, but with shorter opening hours in winter and longer in summer.

Some organisations need to take an even more flexible approach

This is important, because a rigid four-day, 32-hour working week won’t necessarily work for all organisations, or for everyone in an organisation. While office-based staff may be able to reduce their hours by getting their work done more efficiently, this can’t be achieved in the same way in organisations which employ some or all frontline employees. And it’s hard to see where productivity savings could be found in cost-constrained, shift-based, service-based or production roles.

So leaders who want to offer their staff the chance to work less, but can’t necessarily offer this kind of four-day week, need to take an even more flexible approach, and develop bespoke arrangements that match the needs of the organisation and its staff. This could include offering more traditional part-time, compressed hours and annualised options, as well as exploring ways to give shift-based employees more input into and control over their rotas.

We’re currently working with a number of companies to explore the viability of a four-day week – as well as continuing to support companies from all sectors to consider the full range of flexible working options. If you would like to discuss how we could help you get the right flexible working in place for your organisation, please get in touch.

Published February 2023

Background

Flexible working on the frontline

The place-based rise in flexible working that evolved during the pandemic has passed frontline workers by. Whilst most office-based employees were, and still are, able to work from home, those who have to be based at a specific location didn’t have that flexibility. And the hype around ‘hybrid working’, and its conflation with ‘flexible working’, have taken attention and resources away from other kinds of flexible arrangement.

The figures are pretty stark: frontline and place-based workers, a category which includes roles as diverse as medical staff, transport workers, teachers, cleaners, retail assistants and construction workers, make up almost half of all UK employees. And yet just 3% of shift workers, which many frontline employees are, have any flexibility in their role.

The result is the risk of a two-tier workforce, split into flex haves and have-nots, in which those who can work in a hybrid way have easy access to flexibility, while those who work in frontline and placed-based roles (which are more challenging to make flexible) are left to struggle on without it. And this is increasingly having a knock-on effect on recruitment and retention, as people who want or need flexibility seek it elsewhere.

But here at Timewise, we know that it IS possible to make place-based and frontline roles more flexible. We’ve carried out pilots in teaching, construction, nursing and retail that explored how innovative job design can create some flexibility around when and how much people work. And we have also shown that investing in flexible working in frontline sectors pays for itself within just a few years, through improved retention and sickness absence. We invited leaders from a range of frontline sectors to come together to talk and learn from each other, discussing the challenges they are facing, the actions they have taken and the outcomes they have achieved. Here are the key themes that came out of our discussion.

Challenges

Aside from the obvious logistical challenge that remote working is rarely an option for place-based roles, there are some other key issues and barriers that our attendees noted:

The battle for talent against more attractive roles elsewhere

Many frontline industries are struggling with staff shortages – from nursing and care work to construction and engineering. And the reasons why are varied, including rates of pay and unsociable hours or shifts. These both prevent people from wanting to join the industries, and make them more likely to leave.

However, offering some kind of flexible working can help mitigate the ‘brain drain’. It’s been shown, for example, that many teachers who leave for another profession reduce their hours. So making time-based flexibility available within these roles could encourage them to stay on, delay their retirement or join in the first place.

The impossibility of offering the same flex to everyone

Clearly, someone working in an on-site role can’t spend their entire time working from home. So organisations which have a combination of office-based and frontline roles won’t be able to offer everyone the same arrangement. This can be hard when employees look at the flexibility others are getting and want the same.

Some organisations are dealing with this by trying to bring their hybrid employees back into the office, for the sake of solidarity with their colleagues. We’d argue this isn’t the right approach, and only makes sense if it would benefit the on-site colleagues and make a real difference to the team as a whole. Instead, the key is to look at what flexibility CAN be offered within the frontline roles.

‘We’ve always done it this way’

The status quo can be a real barrier to innovation. Sometimes there are structures and processes within an organisation that seem set in stone, without anyone having asked why, or what else could be done instead.

One example cited by an attendee was a local authority’s bin collection service, which had always started at 6am. No one knew why it was scheduled so early, or could think of a good reason why it should stay that way, so they changed it to allow flexibility around start times. Levels of service were unchanged and there were no complaints from residents or employees.

The role of clients and the supply chain

Another factor that frontline organisations have to consider is the demands of clients, customers and the supply chain. For example, if clients expect on-site teams to be available at all hours, or suppliers feel they can deliver whenever they like, it can make it harder to facilitate time-based flexibility.

It’s true that these are factors that need to be worked around, but it can be done. Setting clear expectations with clients at the beginning of a project, for example, makes it possible to move away from industry norms.

The need for industry-wide change

Underpinning this point, as, one attendee noted, is that that some leaders, managers, suppliers and clients have such entrenched mindsets that it will take an industry-level shift to overcome them. We agree, which is why we make a point of carrying out projects and pilots across an industry, usually in partnership with four or five organisations and supported by industry bodies.

For example, we rallied four construction pioneers to work with us on an action research project, supported by Build UK. This allowed us to research, test and trial new approaches for on-site staff, and share our learnings widely. We’ve carried out similar projects in teaching, retail and the NHS.

Opportunities

So, with the above challenges in mind, how can frontline organisations get better at flexible working? Here are some things to consider.

Involve your staff in the process

Begin by exploring what flexible working means to the people in your organisation. While they may understand more common arrangements like part-time and hybrid working, they may not be aware of what else could be possible for their role.

Finding out what the main outcomes they want to achieve from flexible working is a good place to start. It could be as simple as being able to drop off or pick up a school-aged child, a broader issue around work-life balance, or something else entirely.

For example, one of our attendees realised that a top focus area for their employees was career progression and development. They therefore developed a model that included two hours a week from home to achieve this.

Another attendee spoke about running workshops for employees to discuss their needs and wants, which resulted in staff being given one day in every 20 off, and the establishment of core hours outside which people were not expected to respond to emails.

The process is almost as important as the outcome, because involving your employees in the discussions will ensure they feel heard, understand what can and can’t be done, and feel ownership of the solutions.

Invest in job design to explore viable options

Once you know why people want to have more flexibility, you can then look at how to match the flex you can offer to their needs and role. At Timewise, we have developed a ‘Shift-Life Balance’ model which helps frontline employers explore issues around input, stability and advance notice to develop appropriate workloads and patterns.

It’s worth remembering that sometimes, a small change is all it takes to achieve the better balance an employee is seeking. One attendee noted that allowing employees to start just one or two hours later was enough. Another highlighted the feeling of ownership and fairness that employees gained from having input into the rosta, rather than having it imposed upon them.

We ourselves found in our construction pilot that simple changes such as altering the timings of site briefings, and developing a pattern of rotating shifts, made a surprisingly big difference.

Look at changing practices to boost productivity

If you’re willing to move on from ‘we’ve always done it this way’, it’s possible to rework your processes and practices to achieve the same in less time. One attendee described a unit who are paid on the number of jobs they fulfil in a day. They make their own choices about how best to achieve that target and have become more productive as a result.

Another noted that, having introduced some flexibility, “There has definitely been a positive impact on productivity. Morale is much better, and the guys are working harder.”

Upskill managers and embed a culture of trust

Finally, none of these measures will land unless you have established a culture in which people’s lives outside work are respected, and they are trusted to do their best work. And they won’t work in practice unless line managers are trained and encouraged to see them through.

So it’s vital that your leaders set the tone that flexible working is good for the organisation, and should be championed at every level. And it’s worth investing in upskilling your managers to design and advertise flexible roles, and manage flexible teams. This doesn’t mean saying yes to every request; but it does mean creating a collaborative process in which all the options can be explored so that some kind of flexibility is available in every role.

As one of our attendees noted, the talent challenges within frontline roles mean that organisations are going to need to be brave, strike out and do things differently and lead the way for others to follow. If that sounds like you, we’re right behind you; do get in touch if you’d like our help.

By Nicola Smith, Director of Development and Innovation

The government consultation into ‘Making flexible working the default’, launched in September 2021, was widely welcomed. Today, the government has confirmed that it will be taking action in response, finally concluding that the right to request flexible work should be a day one right for all employees.

This is an important success for all of us who have made the case for a fairer, stronger jobs market – and is also a ‘win-win’ for employers and their (current and potential) workforces.

Along with government support for Yasmin Qureshi MP’s Private Member’s Bill (the means by which much new legislation will be introduced), today’s announcement means important new flexible working rights are coming. Alongside day one rights to request flexible work, wider positive changes that will now be introduced include:

  • Requiring employers to consult with their employees, to fully explore all the options, before rejecting a flexible working request.
  • Allowing employees to make 2 flexible working requests in any 12-month period (rather than just one a year).
  • Requiring employers to respond to requests within two months, down from the current three.
  • Removing the requirement for employees to explain to their employer how a flexible working request might work – the onus will now fall upon the employer to figure this out.

We don’t yet know when these changes will take effect, but with committee stage on the bill taking place later this week, new legislation could hit the statute book in early 2023. In practice, these new requirements could be in place by as early as next Autumn.

The proposals are a positive step – but not the gamechanger we need

Giving employees the right to ask for a flexible role from the moment they join an organisation – rather than waiting 26 weeks – is certainly a step forward. And in today’s tight labour market, it makes real business sense. With four people currently chasing every part-time job, there’s no doubt that the demand is there; if ever there was a time to advertise flex at the point of hire, it’s right now.

But we believe there is still much more to do to properly widen access to flexible working from day one. Why? Because this arrangement still puts all the onus on the employee to ask.

Our 2022 Flexible Jobs Index© shows that only 30% of jobs are advertised with any flexible working options, and research also shows that this stops people who need flex from ever applying. And when candidates do ask, employers have often not thought about what might be possible, and aren’t equipped to respond. As a result, all those people who need flex to fit work around their wider lives lose out – and employers can’t get the candidates they need.

So although we’re hopeful that the day one right to request will increase the number of employers advertising roles flexibly, we doubt it will fully deliver the step change in hiring practice and job design that our economy desperately needs.

It’s disappointing that employers won’t be required to advertise jobs as flexible

The government could have taken this opportunity to take things a step further.

We think employers should be required to consider whether a job can be made flexible, and if they feel it can’t, to explain why not. And critically, if it can be done flexibly, employers should be required to state the flexibility on offer up front in the recruitment process.

How else will applicants know when they apply for work whether they will actually be able to do the job? We believe few people would feel comfortable accepting a new position and then a few weeks later, bringing up the need for a new working pattern on day one.

Of course not every role can offer flex in where, when or how a job is done – but as our Innovation Unit pilots continue to show, far more is possible across so many roles.

We also need proper support for employers to better design jobs

At Timewise, we also know that legislative change alone is not enough. We continue to call on government to provide a package of support for employers, to help them create and implement flexible jobs and behaviours, to sit alongside this new legislation.

This needs to include training managers in how to design flexible jobs, and manage flexible teams. And in some sectors, in which flexibility is more complex to achieve, it should involve supporting them to test and pilot different approaches. 

If this support becomes available, employers will be able to get to a position where fully considering whether a job can be made flexible, and what options are the most suitable, happens before the recruitment process. Where hiring managers proactively think this through. And where doing so is seen as an opportunity to attract the best talent, rather than a problem to be solved.

There is also an important role for welfare to work providers to broker more flexible jobs

More work also needs to be done to help those who engage and bargain with employers – for example Jobcentre Plus and welfare to work providers, recruiters and trade unions – to act as change agents for better flexible work.

In Scotland, we’ve worked with labour market intermediaries to improve access to fair flexible work; we now need to see widespread action like this across the UK. There is huge potential for DWP and its provider network to do more in this space – with employers struggling to fill full-time vacancies and so many potential applicants in need of flexible work, action here must be a priority.

Our previous work with DWP has shown that specialist support for job brokerage teams works to get people who are out of work into better paying flexible jobs. We’ve recently been working with Restart providers, supporting them to work with employers to identify opportunities for more flexible jobs, and can see how much potential there is to do more.

Finally, we need action to reduce the most insecure employment

It’s also worth taking a moment to remember that those who won’t benefit at all from the right to request are people who don’t have an employee contract. The Living Wage Campaign’s Living Hours ask speaks to this challenge – calling on employers to make sure that their entire workforces have decent notices of shifts and a basic guaranteed minimum of hours.

The fact that exclusivity clauses will be banned for the lowest paid is a positive move, but doesn’t go far enough to give people the security over hours that’s needed. Wider changes in employer practice and legislation remain necessary here, to make sure that our jobs market has more of the good flex that employers and employees urgently need, and less of the extreme low-wage insecure work that is bad for everyone.

Conclusion

Today’s announcement is an important and exciting step forward in acknowledging how widespread the need for good flexibility is – whether that is in how, where or when people work. It opens the door to a real shift in access to good flexible jobs. But we know that this legislation is only the first stage. Employers now need support to design flexible jobs fairly and consistently across their workforces, and ultimately we need to ensure good flexibility is on offer from the point a job advert is posted.

Published December 2022

The UK is facing a labour market crisis with demand far outstripping the supply of candidates, and a cost of living crisis that is hitting hard, especially for low income households. Against this backdrop, Timewise set out to explore:

  • The extent to which a lack of part-time jobs at the point of hire traps people out of work altogether, or in jobs paid less than their skills value and also less than the salary needed to achieve an acceptable minimum standard of living.
  • The number of people in the UK who are impacted in this way – which the analysis estimates as being 1.1 million, more than half of whom are in certain disadvantaged groups (parents especially single parents, older workers, and disabled people).
  • The potential impact of greater access to part-time jobs, in terms of drops in household poverty rates amongst these groups, and potential savings in benefit payments.   
  • The reasons why many employers are still resistant to offering flexibility from the point of hire.
  • What interventions might encourage employers to change.

The jobs market remains broken for people who need to work flexibly, and a key barrier is employer resistance. This report seeks to improve understanding around the issues, with a view to encouraging more employers to engage with the idea of hiring flexibly, and realise the benefits of changing their hiring practices.

Published November 2022

By Nicola Smith, Director of Development and Innovation

This year’s Flexible Jobs Index is being published at a time of great economic uncertainty. In the seven years since we began our annual tracking of the flexible jobs market, we’ve never seen anything like it.

The cost of living crisis is biting hard, with those not in work the worse hit, and an estimated 3.7 million people struggling in insecure work and low pay.  And new figures released today show that there are four people chasing every part-time job. Yet, business leaders across all sectors are finding it hard to recruit the people they need, with vacancies remaining at record highs. Even though the country is now in recession, unemployment is still predicted to remain lower than in other recent downturns, and forecasters expect businesses will continue to struggle to recruit.

Clearly, then, offering more flexible jobs – and specifically, more part-time jobs – would help employers to fill their skills gaps. So are we seeing an increase in the number of employers advertising their roles in this way? Disappointingly, the answer from this year’s Index is ‘not really.’

Minimal growth in flexibly advertised jobs

Looked at as a whole, the picture is of minimal growth. Despite a real shift in attitudes towards flexible working during the pandemic, still only 30% of jobs are advertised with any kind of flexibility (up from 26% last year).

Crucially, we are only talking about secure permanent employment here. Highly insecure roles such as zero hours contracts and gig economy self-employed roles can provide high levels of flexibility for employers but little autonomy or control for workers, so we do not include them in our analysis.

So while 9 in 10 people want to work flexibly, and 5 in 10 currently do, only 3 in 10 permanent jobs are advertised as such.

The Index also demonstrates why the demand for part-time jobs is so high – just 12% of jobs are advertised as less than full-time. And it’s not just employers who are missing out as a result. The lack of part-time jobs means that people who can’t work full-time – including parents, carers and many people with mental and physical health conditions – are locked out of the workplace.

Furthermore, the Index tells a ‘Tale of Two Flexes’, with roles advertised as part-time lurking towards the bottom of the pay scale, and hybrid roles tending to be offered at higher salary levels. This is important. We have a good supply of low-paid part-time work – what we don’t have is decent part-time jobs higher up the pay scale. And in some better paid sectors that are really struggling to fill their vacancies – such as manufacturing and construction – the proportion of jobs advertised as flexible remains particularly low.

Why employers don’t advertise flexible roles…

So why are employers failing to advertise flexible roles, when doing so would help them overcome their recruitment challenges? Our new report, created in partnership with the Joseph Rowntree Foundation, with analysis from the Institute of Employment Studies, seeks to answer that question.

We interviewed 1,000 senior decision makers from a mix of SMEs and large firms, and followed up with qualitative interviews. Three core themes emerged – none of which, in our view, should be a barrier:

  • Inertia and a lack of motivation
    For some businesses, flexible working just isn’t on the agenda. From an unwillingness to make changes (‘If it ain’t broke, don’t fix it’) to a lack of awareness of the potential benefits, many employers are simply trundling along with the same old processes, without considering that there might be a better way.
  • A lack of understanding
    There’s also a knowledge gap that deters employers from embracing flexible hiring. Some struggle to design flexible jobs, or believe that it just doesn’t fit with their business requirements or infrastructure. In particular, part-time is seen by some as incompatible with shift-based patterns and management roles.
  • Fear and a lack of trust
    Finally, there’s a lingering perception that flexible working is something that has to be earned, and can only be given to employees who have proved themselves. Some employers see wanting to work flexibly as demonstrating a lack of commitment, and worry that they won’t be able to monitor employee productivity. Others fear opening the floodgates, and creating tensions with existing staff.

… and why they should

However, these reasons are no longer good enough. It’s now well accepted that offering flexible working up front can help employers gain an edge in the fight for talent, which is all the more critical given current vacancy rates. And with the cost of living already unmanageably high, helping people who can’t work full-time access paid work is not just a practical solution, but a social imperative.

The medium to long-term outlook remains challenging; our jobs market is facing a triple whammy of higher rates of long-term ill health, falling birth rates and post-Brexit restrictions. It seems there will continue to be fewer candidates than we need for some time to come. This is a problem that isn’t going away any time soon; employers who want to attract talented staff can’t afford to keep recruiting in the way they always have.

That means accepting that the old, less flexible ways of working won’t cut it any longer. Investing time and money in exploring how flexible working could benefit their organisations. And creating cultures where employees are trusted to deliver, part-time and flexible workers are valued and championed, and managers are trained to support them.

It will be time and money well spent, even just in terms of the bottom line; as we’ve shown, there’s a financial return on investment in flexible working. And as Bruce Daisley has noted, “Flex is the new salary”, so offering it will also help employers overcome recruitment challenges, widening the candidate talent pool and helping attract the best candidates. Not sure where to start? We can help.

By Dr Sarah Dauncey, Head of Partnerships and Practice, Timewise

The pandemic intensified existing labour market inequalities in access to flexible working arrangements. Half of working adults worked from home at times during the pandemic, but this opportunity wasn’t available to frontline workers.

And while 84% of those who had to work from home because of government regulations said they wanted to work in a hybrid way in the future, equivalent flexibility wasn’t available to many of those in location-based roles. The result is a risk of two-tier workforces developing, split into flexible working haves and have nots, amplifying existing inequalities.

It’s for this reason that we have joined with IES and three frontline employers – Guy’s and St Thomas’ NHS Foundation Trust, Sir Robert McAlpine and Wickes – in a two-year action research programme designing, testing and embedding flexible working solutions. It’s funded by Impact on Urban Health and Barclays Life Skills, and the findings from the study will be shared widely to drive change among employers.

Inequality in access to flexible working arrangements

Even before the pandemic, frontline work was overrepresented by young people, those on lower pay, and people from minoritised ethnic groups. Typically, these roles can be physically challenging with less opportunity for autonomy and control over working patterns, factors that negatively affect health and wellbeing.

As many frontline roles involve delivering care and services to other people, frontline employees were most exposed to Covid-19. In contrast, desk-based and knowledge workers were more shielded from the risk of infection, and had more options about when, where and how they worked.

Additionally, flexible working is heavily concentrated in high-paid roles and, consequently, is more prevalent in London and the South-East than in any other region. Geographical inequality in access to flexible working arrangements is largely a feature of sectoral variation, and local and combined authorities are actively working to ‘level up’ through good work and inclusive economy agendas. But there remains a likelihood that where you live can determine your access to flexible work.

These labour market patterns are often replicated within organisations, with disparities between employees working in frontline and site-based roles and those who are more desk-based. These have become starker with the increased focus on location-based flexibility. Remote and hybrid working have become synonyms for ‘flexible working’, and time-based flexibility, which is more feasible for those unable to change where they work, is being sidelined as a result.

Developing a fairer and more consistent approach to flexible working

Our new programme of research and action seeks to tackle these inequalities, widening access to flexible working and implementing it fairly across organisations. It has been built in partnership with like-minded organisations, including three employers who are committed to reducing organisational disparities in access to flexible working, and improving the health and wellbeing of their employees.

We began by devising a two-year programme of activity and establishing a steering group comprised of leading practitioners and experts. The group includes members from the three participating employers, British Retail Consortium, Build UK, Business for Health, CBI, Impact on Urban Health, and NHS England. It has informed the direction of the programme and will provide strategic oversight throughout its duration.

The programme falls into four parts:

1. Developing fair flexible principles

The first phase of the programme, which was completed in the summer, involved consultation with the steering group to develop a set of guiding principles for the development of a fairer and more consistent, organisation-wide approach to flexible working. These relate to seven key organisational areas, including: leadership, manager capability, recruitment and communications. They will be used and adapted by our participating employers to support their work to embed flexible working and align it with other priorities, like diversity and inclusion.

2. Designing and testing practical solutions with our partner employers

Next, we’ll collaborate with our employer partners to identify areas for action to widen access to flexible working, particularly among those in frontline or site-based roles who currently have limited access to flexible working arrangements. Timewise consultants will work closely with the employers to build and deliver interventions that will create change. For instance, by coaching managers to help them become more effective in managing individuals and teams working flexibly and building peer support networks.  

3. Building the evidence base to better understand the impact of flexible working on individuals and organisations

We’ll then collaborate with IES to gather learnings from the programme. These will inform our future activity and influence participating employers and the wider sectors represented by them: health, construction and retail.

A key piece of evidence we’ll be seeking is the impact of access to good quality flexible working arrangements on employees, in the context of their experience of wellbeing, health and job satisfaction. We’ll also be evaluating its impact on the organisations in terms of their ability to retain employees and reduce sickness and absence, therefore their capacity to increase productivity.

4. Sharing insights to improve job quality for frontline employees across the UK

Having embedded a set of fair flexible principles, and developed solutions with three major frontline employers, we’ll then be in a position to share new models of practice to open access to flexible working arrangements in sectors with substantial operational barriers to implementing them effectively.

Critically, we’ll be able to use the evidence we’ve captured to inform policymakers and employers, and drive action to improve job quality and wellbeing among millions of frontline and site-based workers across the UK.

This programme of work has long been necessary, and the cost of living crisis has given it an added significance. There has never been a more important time to invest in workforce development, and to create a model that can drive wider change. We look forward to sharing our findings with you as they emerge.

Published November 2022

Background

Employee well-being is a workplace issue that desperately needs tackling. In the UK, a huge number of working days are lost to ill health (32.5 million in 2019/20) and stress, depression and anxiety (18 million). We know that flexible working can support employee well-being – but we also know there isn’t a one size fits all solution.

While the pandemic helped focus leaders’ attention on their employees’ well-being, and normalised the concept of working from home, it also had some negative effects, as people struggled to keep their home and working lives separate. And critically, the changes driven by the pandemic have happened in a reactive way, rather than a proactive one.

Additionally, we are now in a new, also difficult era, dominated by the cost of living crisis. Right now, financial issues are affecting the well-being of many employees, and employers are increasingly willing to think creatively about how they can offer support.

The result is a ‘golden window’ in which businesses are considering the health and well-being of their staff more than ever before.  So we invited three business leaders to join us to discuss this at our recent roundtable: Richard Martin, Executive Officer of the Mindful Business Charter; Rebecca Ormond, Inclusive Workplace Leader at PWC; and Jordan Cummins, the CBI’s first Director of Health.

Insights and actions

So, what should employers do to boost employees’ well-being in the current climate? Here are the key themes that came out of our roundtable discussion.

Review pandemic-driven decisions – and make changes where needed

The new, more flexible ways of working that evolved during the pandemic were often brought in at speed. And while they have been positive in many ways, they can also be a barrier to well-being.

For example, the removal of the boundaries between work and home has led to an expectation of being always on. And while some employees relish skipping the commute and getting more time to spend with family, there are others who feel burnt out by work creep, and miss the connections that being fully office-based brought.

Similarly, while hybrid working is seen by many as the best of both worlds, it is not without its problems. There is a risk of two track workforces developing, in which those who continue to work from home are sidelined, affecting their well-being as well as their careers. Research from the CMI indicate it’s already happening, with 40% of managers saying they have observed opinions or behaviours suggesting inequality between those who work in a hybrid way and those who don’t.

Employers should therefore take a proactive look at how decisions made during the pandemic are affecting employee well-being – and make changes where needed. This includes supporting employees to reinstate the boundaries between home and work, and taking action to ensure that the flexibility on offer is fair and inclusive. The result will be truly flexible working arrangements that benefit both the business and the employee.

Increase your understanding of your employees’ circumstances and needs

A key part of this review – and of creating sustainable well-being strategies going forwards – will be to understand what issues people are dealing with and how the business can help.

Gathering data on well-being can be hard, but people are increasingly willing to disclose details about their circumstances – and will be even more so if they understand that this may lead to greater flexibility. Set out a framework of information you think would be useful to gather, and pulse check regularly.

Shift your approach to well-being and become a prevention workplace

The positioning of well-being within an organisation is central to its success. One positive step to take is to stop treating health and well-being as a cost, and instead consider it as an asset to be invested in, like sustainability.

This will lead to well-being being seen as a competitive advantage, rather than a burden, and help you focus on preventing poor well-being, rather than reacting to it. Ideas for supporting this include:

  • Creating the role of Chief Medical Officer – increasingly happening in large firms.
  • Developing Mental Health First Aiders – critically, from across the business, including HR, and not just at line manager level.
  • Establishing a mental health advocates group – which includes leaders willing to talk about their own mental health, to role model openness and help break the stigma.

And of course, proactively offering well-designed flexible roles, which allow employees to better balance their work and home lives, is central to being a prevention workplace.

Encourage a culture of openness and trust between line managers and teams

Building on the above, line managers should be encouraged to have open conversations about well-being with their team members. It’s a big leap for many managers to go from talking about workload to talking about well-being, but it becomes easier once a culture is established in which these conversations are not only acceptable, but preferable. Things to think about:

  • Some line managers may fear becoming counsellors rather than managers, so bespoke training is needed.
  • Conversations about well-being should be separated out from conversations about performance and renumeration.
  • Team members should be reassured that they don’t have to share everything; even a topline chat can help. For example, knowing that someone is caring for an elderly relative is enough to establish a need for additional flexibility.
  • Managers should be reassured that having these discussions are unlikely to open the floodgates; often all it takes is a small schedule tweak. Taking elder carers as an example, being able to flex start times so they can pop in to see their parents on the way to work could make a big difference.

It’s worth remembering that most employees want to achieve and do their best at work; the business simply needs to trust and support them to do so. And that includes exploring which kinds of flexibility will make that possible.

Explore the impact of the way your organisation works

As well as putting initiatives in place to support well-being, it is also important to look at your structures and processes; in reality, it’s often the way people work that creates stress. This includes the nature of the work itself and organisational expectations, as well as how individuals interact.

A key part of resolving this is to develop a company-wide conversation about how your team members are working with each other. Then act on it in your structures and processes. For example:

  • If you’re starting a new project, take time to plan out how people’s flexible needs can be balanced with the timescales, so that deadlines can be hit with the least possible harm to everyone involved.
  • A similar process could be built into kick-off meetings with new clients. If your teams have flexible start and finish times, to fit in well-being boosters such as early morning exercise or to enable stress-free school drop-offs, set this out early to manage expectations.

Again, little things can make a big difference; thinking about when you schedule meetings, or even send emails, can reduce stress and underpin your commitment to flexible working.

Address the impact of the economic crisis clearly and swiftly

Whilst employers are not responsible for the cost of living crisis, they do have a duty to support their employees to navigate it as best they can. And being clear in communications is absolutely critical. Observations from our panel included:

  • Don’t use platitudes, such as “Don’t worry, this will pass.”  People are worried, right now, about the present as well as the future.
  • Take swift action. Even if you haven’t yet decided what exactly you will do, make a clear statement explaining that you are thinking about it, and exploring what you can do to help.
  • If you are planning to target your help to those in most need, be clear about the details. People will need to understand who is getting help, when it will start and where any tapering may kick in. Your employees will be making plans, and need to know the parameters of any potential support.

Of course, this kind of support doesn’t have to be limited to a financial crisis; some companies are already looking at how they can support their employees’ financial wellbeing. Initiatives include offering pension planning to parents and carers who have taken career breaks, or providing a financial well-being expert who can explain what benefits are available and how to access them.

It’s also worth noting that part-time opportunities can support financial well-being. Offering high-level part-time jobs within your organisation could help parents, carers and others who can’t work full-time to progress their careers and increase their incomes. And doing the same when recruiting could open doors to help others back into the workplace (as well as widening your talent pool).

Conclusion

With learnings from the pandemic ripe for analysis, and the cost of living crisis likely to continue, it feels like the right time for employers to develop and embed their commitment to employee well-being. For the best chance of success, flexible working should be at the heart of any approach; if you need support with this, please do get in touch.

Published October 2022

By Dr Sarah Dauncey, Head of Partnerships and Practice, Timewise

In this cost of living crisis, good flexible work could be a gamechanger

The pressure that the cost of living crisis is putting on household incomes is inescapable. In ONS data from early September, 82% of adults reported being very or somewhat worried about rising costs of living. According to the New Economics Foundation, three-quarters of households will see the cost of living outstrip incomes by the autumn budget. And the economic fallout from the Chancellor’s ‘mini-budget’ on 23 September has intensified the problems facing households across the country.

Low-income families, who spend a greater proportion of their income on food and energy, are worst hit. In research from the Living Wage Foundation, 78% of low-paid workers said the cost of living crisis is the worst financial period they have ever faced. And as part-time workers are twice as likely as full-timers to be trapped in low pay, they are likely to be disproportionally affected.  

It’s crucial that employers do all they can to support their employees through the cost of living crisis, and raising pay in line with the Living Wage is a good starting point. And another measure that employers should take is to offer good quality flexible working for all employees, at all levels.

Good flexible working can help households manage rising costs

The problem, however, is not just that we don’t have enough flexible jobs, but also that we don’t have enough good quality ones. As our 2021 Flexible Jobs Index noted, only 1 in 4 jobs are advertised as flexible in any way. There are even fewer part-time jobs advertised (just 1 in 10), and they are clustered at the lowest-paid end of the scale, with very few higher-paid ones available.

This is a particular problem for parents, carers or those with health issues or other responsibilities, who simply can’t work full-time. Being able to find a quality part-time or flexible role can be a gamechanger, allowing them to get into (or back into, or progress in) the workplace and increase their household income. And the availability of good flexible jobs also has a positive impact on society as a whole. Evidence shows that flexible working can play a part in tackling social inequality, reducing child poverty, supporting social mobility, and increasing workplace diversity. This has long been the case, but is now more critical now than ever – when people are talking about choosing between heating and eating, it’s time to take action.

Here’s what needs to happen – now

Just as the impact of a lack of flexible working is a societal issue, the solutions cut across many different parts of society too. For example:

  • Employers need to create and offer more good quality flexible roles, at all salary levels. This will not only help people who need flexible roles navigate the cost of living crisis, but will also help employers overcome the challenges they’re facing in terms of the recruitment and retention of employees.

    Crucially, flexible working arrangements shouldn’t be limited to desk-based employees. Flexible working can be achieved within and across all sectors, including those with high numbers of frontline and site-based roles. Our projects in construction and teaching have shown what’s possible, and we’re currently working in social care, early years provision and the creative industries to introduce flexibility into ‘hard-to-flex’, site-based roles.

  • Intermediaries need to be supported to encourage employers to offer flexible working, and to help job seekers access it. We’ve been exploring this through our Fair Flexible Work for Scotland programme, at the request of the Scottish Government, with great success.

    We’re also collaborating with ReAct to empower Restart scheme providers’ employer services teams to have good quality conversations with local businesses about flexible working. This will unlock jobs and improve the employment outcomes of Restart participants.

  • The government needs to get behind flexible working and legislate to make it a reality for all workers across the country. The much-awaited Employment Bill, which follows a commitment to encouraging flexible working in the 2019 Conservative Manifesto, was set to give employees a legal right to ask for flexible working from day one. However, not only is there a reluctance to deliver on this commitment, but the government has also indicated its scepticism towards remote and hybrid working through its policies for civil servants.

    The Department for Work and Pensions should provide improved employability support. They could use the considerable underspend from back to work programmes such as Restart to deliver more tailored programmes that support unemployed, low wage and economically inactive groups (such as older workers, disabled people and lone parents) to find and negotiate better flexible jobs, including part-time ones.

    Additionally, it would make sense to revisit the lessons learned from pre-Covid in-work progression trials, and invest in supporting employers to create and offer better quality flexible jobs. We’re currently finalising research that explores what’s holding employers back. It will provide insights into the socio-economic consequences and suggest practical solutions for employers and government – watch this space.

At the time of writing, the Chancellor has stated that he will tighten benefit rules for part-time workers to increase economic productivity, requiring them to work longer hours or take steps to increase their earnings. This is a retrograde step, which will keep people who need flexibility out of the workforce, pushing more into economic hardship.

Instead, we need to use flexible and part-time working to unlock the jobs market, which will support people through the cost of living crisis, as well as contributing to growth. This has long been true, but is now mission critical. Collaborative and coordinated action is urgently required.

Published October 2022

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